Project Diffusion: From Middle Manager to Senior Leader in 12 Weeks
From middle manager to confident senior leader — in 12 weeks.
Project Diffusion is GreenTechHQ's intensive leadership programme for newly promoted leaders in scaling SMEs. It gives you working fluency across every pillar of a modern business, so you can make better decisions, ask better questions and lead with confidence well beyond your original specialism.
12 weeks | 3 × 2 immersive days | 15 places only | €2,380 with Skillnet funding |
WHY PROJECT DIFFUSION
Senior leadership isn't the next step up. It's a different job.
High performers get promoted on the strength of their expertise in operations, finance, sales or technology — and quickly hit the limits of that single-pillar view.
Read a P&L, sense a culture issue, weigh a technology investment, judge a customer strategy and assess a sustainability risk — often in the same week, and often in the same meeting.
Project Diffusion is built to close that gap — quickly, practically, and alongside the real decisions you're facing right now.
WHO IT'S FOR
Is this you?
Newly promoted A middle manager recently promoted — or about to be — into a senior leadership role. | New to the top table A department head, functional lead or new member of the senior management team. |
Next in line A high-potential employee being prepared for a senior role in the next 6–12 months. | Founder's right hand A founder's direct report taking on broader cross-functional responsibility. |
THE PROGRAMME
Your 12-week journey
Three intensive in-person blocks. Continuous applied learning in between. One clear arc.
BLOCK 1 The Senior Leader's Operating System 2 days · GreenTechHQ ▸ Strategy, execution & decision-making ▸ Finance & commercial awareness ▸ Leadership identity: doer → manager → leader ▸ Communication, influence & executive presence | BLOCK 2 Running the Business 2 days · in person ▸ Operational excellence — immersive off-site session with Adman Steel ▸ Marketing, sales & the commercial engine ▸ Technology, AI & digital transformation ▸ Design thinking: from challenge to solution | BLOCK 3 Future-Ready Leadership 2 days · GreenTechHQ ▸ Sustainability, ESG & the Digital Product Passport ▸ Governance, risk & organisational responsibility ▸ Leadership Impact Presentations with executive presence review |
Between the blocks: monthly peer leadership circles, a live workplace brief for each block, one-to-one coaching and short curated reading — calibrated to a senior workload.
WHAT YOU'LL MASTER
Nine pillars of senior leadership
Strategy & decisions Frame choices, weigh trade-offs, shape business-level calls | Finance & commercial Read the numbers and challenge commercial assumptions | Leadership & people Lead through others and manage culture across teams |
Marketing & customer Understand the growth engine and its levers | Operations & productivity Find bottlenecks and drive measurable gains | Technology, AI & digital Invest in and lead digital change with confidence |
Innovation Lead structured problem-solving across functions | Sustainability & ESG Turn obligations into strategic advantage | Governance & risk Operate with senior-level awareness of risk and responsibility |
MORE THAN A COURSE
Join the GreenTechHQ community
Project Diffusion isn't delivered in a classroom bubble. From the day you enrol, you're part of the South East's most active business community:
Full GreenTechHQ membership — building access, member events and member rates
BASSE programme events with the region's scaling business owners
Summer & Christmas networking events — the flagship moments of the GreenTechHQ year
Founder talks & business roundtables on live business challenges
Ongoing alumni engagement long after graduation
THE RESULTS
What changes after 12 weeks
For you | For your company |
✓ Confidence at senior level from day one ✓ Fluency across every pillar of the business ✓ Better, faster, more commercial decisions ✓ Stronger presence in board and exec meetings ✓ A network of peers, founders and leaders | ✓ A noticeably more capable senior leader ✓ Reduced founder and owner dependency ✓ A stronger succession pipeline ✓ Better cross-functional alignment ✓ Capability diffused into the wider team |
INVESTMENT
Invest in your next leader
Standard fee €2,800 per participant | With Skillnet Ireland funding €2,380 15% off · first 10 applicants |
Includes: all three in-person blocks · peer leadership circles · one-to-one coaching · GreenTechHQ membership for the programme · BASSE, Summer & Christmas event invitations · all materials, refreshments and GreenTechHQ certification.
FAQ
Questions, answered
How long is the programme?
12 weeks: three immersive 2-day in-person blocks, with applied learning, peer circles and coaching in between.
Where does it take place?
Blocks are delivered in person at GreenTechHQ, Enniscorthy, Co. Wexford — with one immersive off-site operational excellence session.
How much does it cost?
€2,800 per participant. Skillnet Ireland funding of 15% is available for the first 10 applicants, bringing the cost to €2,380.
Is it accredited?
Yes — participants are certified by GreenTechHQ on successful completion, marked by a final Leadership Impact Presentation.
How many places are there?
Each cohort is limited to 15 participants to keep the experience intensive and personal.
When are the dates?
Programme dates will be announced shortly. Book now to secure your place and be first to hear.
Only 15 places. Skillnet funding for the first 10.
Designed in the South East, delivered in the South East — for the leaders who'll shape its next decade.
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